• 18%

  CTR Uplift

• +11%

  YoY incremental ROI

FC Barcelona: leveraging TikTok’s Search Ads Campaigns to drive incremental visits to the Barça Immersive Tour.

• 3x

  efficiency of overall digital media channels

• 11%

  of total digital incremental performance

• +30%

  year over year incremental contribution

TikTok proved to deliver lower costs and higher efficiencies than other digital media and TV in 2023, driving significant growth in both awareness and sales

• +11%

  Lift in Ad Recall

• +15%

  rel. Lift on new bank accounts

• +22%

  performance with young audiences vs other platforms

Measurement of awareness and customer acquisition using a full-funnel TikTok strategy

• -54%

  Cost per Lead vs Benchmarks

• +42%

  Conversion Rate vs Benchmarks

• 2.2x

  TikTok efficiency vs Total digital

Measuring TikTok´s performance in Media Mix and the effect of Native Lead Gen campaign

• +28%

  relative lift on First Trip by a New User in Perú

• +20%

  relative lift on User Registrations in Colombia

• +19%

  relative lift on User Registrations in Chile

Effectively increase App penetration in strategic markets

• +40%

  avg watch time per video views

• +19%

  increase in 25% video views

• 7.9%

  lift in ad recall metrics

Raising awareness of HP Instant Ink service with TikTok Creative Exchange

• 70%

  Growth in Sales

• 65M

  Impressions

• 300K

  New Followers in two months

Creating brand awareness and fostering audience connections through effective collaboration with creators and strategic partners.

• +600K

  Interacciones

• +21M

  Views

• +5.2%

  Favorabilidad De La Marca

Aumentar la notoriedad de la marca en un entorno competitivo